STUDY BREAK
Communication Design
Communication Design
CLIENT
McCombs School of Business
AUDIENCE
University graduate and undergraduate students
SERVICES
Visual communication · Event graphics
CONTEXT
Designed within existing McCombs/UT Austin brand guidelines
McCombs School of Business
AUDIENCE
University graduate and undergraduate students
SERVICES
Visual communication · Event graphics
CONTEXT
Designed within existing McCombs/UT Austin brand guidelines
OVERVIEW
Visuals created for McCombs' Study Break, a recurring event designed to give students a low-pressure moment to relax, recharge, and connect.
Visuals created for McCombs' Study Break, a recurring event designed to give students a low-pressure moment to relax, recharge, and connect.
THE EVENT
A moment for students to step away from their studies, grab a meal, and connect with the McCombs community.
A moment for students to step away from their studies, grab a meal, and connect with the McCombs community.
THE IDEA
The visual direction centered around personal messages from the assistant deans, included in care packages provided to students. The cards gave Study Break a more personal touch while creating a recognizable visual language that felt light and encouraging.
The visual direction centered around personal messages from the assistant deans, included in care packages provided to students. The cards gave Study Break a more personal touch while creating a recognizable visual language that felt light and encouraging.
THE CARDS
The messages were translated into a series of motivational cards, using playful typography and simple graphic details to give each message its own visual expression.
The messages were translated into a series of motivational cards, using playful typography and simple graphic details to give each message its own visual expression.
