GONE TO BUSINESS
Communication Design · Event Campaign
Communication Design · Event Campaign
CLIENT
McCombs School of Business
AUDIENCE
Incoming college students
SERVICES
Event communications · Print · Promotional materials
CONTEXT
Designed within existing McCombs/UT Austin brand guidelines.
McCombs School of Business
AUDIENCE
Incoming college students
SERVICES
Event communications · Print · Promotional materials
CONTEXT
Designed within existing McCombs/UT Austin brand guidelines.
OVERVIEW
A visual communication system created for McCombs' Gone to Business event, welcoming incoming students through event materials, infromation pieces, and takeways.
A visual communication system created for McCombs' Gone to Business event, welcoming incoming students through event materials, infromation pieces, and takeways.
Gone to Business welcomes incoming student to the McCombs School of Business
EVENT MOMENTS
Students explore the resource fair, connect with faculty and peers, and experience the McCombs community.
Students explore the resource fair, connect with faculty and peers, and experience the McCombs community.
THE VISUAL LANGUAGE
The visual language uses McComb's exiting identity as a foundation, introducing a brighter, more energetic expresssion for an incoming student audiance.
The visual language uses McComb's exiting identity as a foundation, introducing a brighter, more energetic expresssion for an incoming student audiance.
Typography
Graphic Elemens · Texture
THE COMMUNICATION
Event information was coordinated across printed materials designed to help students navigate the event, find resources, and get involved with student organizations.
Event information was coordinated across printed materials designed to help students navigate the event, find resources, and get involved with student organizations.
Flyers · Guides · Information
INTO THE WORLD
The visual system extended beyond print, appearing in digital spaces and physical takeaways that students should carry with them long after the event.
The visual system extended beyond print, appearing in digital spaces and physical takeaways that students should carry with them long after the event.
