EAT THE RICH
Art Direction · Graphic Design · Motion Graphics
A social media campaign that used the proactive phrase "Eat the Rich" as a metaphore for wealth distribution. Through playful, bold, and irreverent visuals, the campaign highlights thr absurdity of billionaires existing while providing tangible ways to take action. It encouraged people to support colective power through organizing, mutual aid, fair taxation, and community owned-alternatives.
The campaign includes a series of static advertisements and motion graphic pieces designed for platforms like Instagram, Facebook, and Snapchat.
STILL ADVERTISEMENTS